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Getting found, without contorting yourself.

Honest articles about websites, being found on Google and in AI search, and where AI actually helps a one-person business. No jargon, clear recommendations.

» 25 July 2026 · strategy & positioning

How long does a new website really take?

Most website projects do not stall on the building. They stall on waiting for content. Here is where the weeks actually go.

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» 17 July 2026 · strategy & positioning

How to spot a good web designer before you pay

Portfolios all look the same. These are the questions that separate someone who builds you a business tool from someone who builds you a picture.

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» 19 June 2026 · SEO & visibility

AEO and GEO: getting recommended by AI search

ChatGPT and Perplexity do not rank pages, they cite them. What that changes about the way your website has to be built.

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» 21 May 2026 · strategy & positioning

What does it cost to have a website built? Real numbers

Quotes range from a few hundred to five figures for what looks like the same thing. Here is what actually drives the price – and what you should expect to pay.

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» 22 July 2025 · winning enquiries

The three-second test: why most websites fail it

A visitor decides in about three seconds whether to stay. Here is the test you can run on your own site right now, without any tools.

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» 11 October 2024 · strategy & positioning

Why putting your prices online brings better enquiries

The fear is that prices scare people off. What they actually do is filter – and the enquiries that remain are the ones worth having.

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